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Consumer Psychology In A Social Media World

RRP $318.99

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Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals' use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information.

The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers' switch to social media as a preferred channel has had on marketers' branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns.

Consumer Psychology in a Social Media World will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today's economy.


A Lecture On Jainism

RRP $16.99

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From the Introduction.

Gentlemen,

I stand before you this noon to speak on a religion which was preached in this Bharatvasha in time out of mind by the Kshatriyas, a religion that was preached neither by the Brahmans, nor by the Vaishyas, nor by the Sudras, but I say, by the Kshatriyas. I stand before you to speak on a religion that was preached not, by such Kshatriyas as hunt life, sacrifice life, and eat life, but by Kshatriyas who made a universal proclamation "Ahimsa Paramo Dharmah!" "Destroy no living creature! Injure no living creature! This is the highest religion;" who have said thus, spoken thus, declared thus, and explained thus: "As is my pain when I am knocked, struck, menaced, beaten, burned, tormented, or deprived of life; and as I feel every pain and agony from death down to the pulling out of a hair; in the same way, be sure of this, all kinds of living beings feel the same pain and agony as I, when they are ill-treated in the same way. For this reason, all sorts of living beings should not be beaten, nor treated with violence, nor abused, nor tormented, nor deprived of life."

Gentlemen, I stand before you this noon to speak on a religion whose glory the dumb creatures, the cows, the goats, the sheep, the lambs; the hens, the pigeons, and all other living creatures, the beasts and the birds sing with their mute tongues; the only religion which has for thousands of years past advocated the cause of the silent-tongued animals; the only religion which has denounced slaughter of animals for sacrifice, food, hunting, or any other purpose whatsoever; the only religion which has fully acted up to the principle of Ahimsa Paramo Dharmah! and carried it out faithfully and loyally ; and making hundreds of people its converts, has saved myriads of lives that should have been otherwise massacred for providing them with food, if they were life-eaters, and for the purpose of their sacrifices and hunting, if they were addicted to these evils also. Gentlemen, I stand before you to speak on the Daya-Maya Dharma, Jainism, which saved lives nqt only by making thousands of people its converts from the moment when the Rishi Rishabha first preached it, down to the present date, but which also moved the heart of even non-Jain Rajas and kings who issued Firmans and proclamations to save the slaughter of animals wherever Jains lived. We not only read that such Jain Rajas as the celebrated Asoka (and he was a Jain according to Raja Tarangini, Ain-i- Akbari, Asoka Avadhana, the inscriptions at Girnar, and Jain traditions, before he became a Bauddha) proclaimed from the Icy Himalaya down to Cape Comorin, from Gujerat to Behar, that no animal should be killed for any purpose whatsoever, but we also read that such Mahometan kings as the mighty and tolerant Akbar issued Firmans that no animal should be slaughtered during Paggusan days in places where Jains dwelt. Hindu Rajas like the Maharana Shri Raj Singh of the ten thousand villages of Mewar issued commandments to their nobles. Ministers, Patels and Patwaris; "(1) That from time immemorial the temples and dwellings of the Jains have been authorised; let none, therefore, within their boundary, carry animals to slaughter - This is their ancient privilege. (2) Whatever life, whether male or female, passes their abode for the purpose of being killed isamarak (is saved.)" Even now we find in many places privileges granted to the Jains that on Panchami, Ashtami and Chaturdashi, no animal should be slaughtered where Jains live. Nay, even the Bharbhooja cannot burn his Bhar on these sacred days. In my native place the butcher cannot cross the Jain lane with baskets containing flesh. And this, Daya-maya Dharma Jainism. was preached by Kshatriyas, and neither by the Brahmans, nor by the Vaishyas, nor by the Sudras....


How To Seduce Hot Women Online

RRP $13.99

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I've been banned more than 5 times, nearly always in less than 2 weeks, and for one reason only - I was picking all the women I wanted from many online platforms. Most of these websites were not for dating, and many of the women I met had boyfriends or husbands, but this didn't stop them from contacting me and go out on a date. In this book, I reveal the secret that allowed me to pick-up dozens of beautiful women from many websites, and that allowed acquaintances to do it faster than me from Facebook and other more popular platforms. The secrets here revealed are so effective that quickly draw the attention of everyone, both jealous men and competitive women. In the end, it's a race against time, while the men try to put you out of the competition in every way they can, and women make you so popular that you start reciving invitations to talk privately online and go on dates with those you haven't had to say whatsoever. This is about a female magnet that works every single time, even though it will eventually make you get banned as well. But, who cares about being banned, once your mobile is full of numbers of hot women and most of them expect to become your girlfriend or at least sleep with you? Don't be fooled about how simple these strategies may seem! Every single pick-up artist that teaches you online dating is either using part of them or all at the same time. Game on!


The Sum Of Whats Left Behind

RRP $13.99

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Unlike many poets, and lyricist but also like them all. Daniel Winer puts together the words he has found into a collection of short poems that help us look at parts of life in an understanding and understandable way. The words though simple explain his life and life journeys many of our souls take, even if we never know it. The sum of whats left behind is exactly that. What is left on paper after thirty years of life, form pity, to love, learning what life is to mean this is a small pile of dust from Daniels mind that is swept up and put on our table like a feast for our spirit


Micronesia A Spy Guide

RRP $289.99

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Strategic and practical info on government, national security, army, foreign and domestic politics, conflicts, relations with the US, international activity, economy, technology, mineral resources, culture, traditions, government and bus contacts



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