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Marketing For Tourism, Hospitality & Events

RRP $261.00

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Marketing for Tourism, Hospitality & Events highlights the shifts in tourism demographics with particular emphasis on the role of digital technology and its impact on travel products and services. The authors look at a broad range of topics including contemporary tourism marketing, understanding today's consumer, successful tourism products and services and the importance of public relations and personal selling. This is supported by a collection of chapter specific international case-studies that highlight the realities of tourism and hospitality marketing in practice, these include: ? * Spiritual Tourism in Tamil Nadu * The Deer Hunt Festival, Winneba, Ghana * Music-themed hotels in Prague, Amsterdam, Berlin and Mexico * Promoting Hawaii Through Film and Television * Martinhal Beach Resort, Portugal * Dark Tourism in Vietnam To further enhance the text, the authors have included three key features in each chapter: Lessons from a Marketing Guru; Digital Spotlight and Marketing in Action; all of which use examples and case studies from across the industry, providing added depth to the subject. The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructors manual and selected videos to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.


Modeling And Simulation For Analyzing Global Events

RRP $277.99

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<b>one-of-a-kind introduction to the theory and application of modeling and simulation techniques in the realm of international studies</b> <p> <i>Modeling and Simulation for Analyzing Global Events</i> provides an orientation to the theory and application of modeling and simulation techniques in social science disciplines. This book guides readers in developing quantitative and numeric representations of real-world events based on qualitative analysis. With an emphasis on gathering and mapping empirical data, the authors detail the steps needed for accurately analyzing global events and outline the selection and construction of the best model for understanding the event&#191;s data. <p> Providing a theoretical foundation while also illustrating modern examples, the book contains three parts: <ul> <li> <div><b>Advancing Global Studies</b>&#8212;introduces the what, when, and why of modeling and simulation and also explores its brief history, various uses, and some of the advantages and disadvantages of modeling and simulation in problem solving. In addition, the differences in qualitative and quantitative research methods, mapping data, and conducting model validation are also discussed.</div> <li> <div><b>Modeling Paradigms</b>&#8212;examines various methods of modeling including system dynamics, agent-based modeling, social network modeling, and game theory. This section also explores the theory and construction of these modeling paradigms, the fundamentals for their application, and various contexts for their use.</div> <li> <div><b>Modeling Global Events</b>&#8212;applies the modeling paradigms to four real-world events that are representative of several fundamental areas of social science studies: internal commotion within an anarchic state, a multi-layered study of the Solidarity movement in Poland, uni-lateral military intervention, and the issue of compellence and deterrence during a national security crisis.</div> </ul> <p> <i>Modeling and Simulation for Analyzing Global Events</i> is an excellent book for statistics, engineering, computer science, economics, and social sciences courses on modeling and simulation at the upper-undergraduate and graduate levels. It is also an insightful reference for professionals who would like to develop modeling and simulation skills for analyzing and communicating human behavior observed in real-world events and complex global case studies.


Dynamics And Predictability Of Large-scale, High-impact Weather And Climate Events

RRP $363.99

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Based largely on an International Commission on Dynamical Meteorology (ICDM) workshop, this timely volume, written by leading researchers in the field, covers a range of important research issues related to high-impact weather and extreme climate events. Dynamical linkages between these extremes and various atmospheric and ocean phenomena are examined, including Atlantic Multidecadal, North Atlantic, and Madden-Julian Oscillations; Annular Modes; tropical cyclones; and Asian monsoons. This book also examines the predictability of high-impact weather and extreme climate events on multiple time scales. Highlighting recent research and new advances in the field, this book enhances understanding of dynamical and physical processes associated with these events to help managers and policy makers make informed decisions to manage risk and prevent or mitigate disasters. It also provides guidance on future research directions in atmospheric science, meteorology, climate science, and weather forecasting, for experts and young scientists.



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